How to Write Great Hooks for LinkedIn: 15 Examples That Convert

The first two lines of your LinkedIn post can make or break its performance. Here's how to craft scroll-stopping openers that get your audience hooked.

Why Hooks Are So Important on LinkedIn

Hooks determine whether your post is expanded and read. On a feed full of noise, an effective first line sparks curiosity, emotion, or resonance.

The 4 Types of High-Converting Hooks

• Curiosity Hooks: Leave something unanswered to provoke clicks
• Shock Hooks: Say something unexpected or counterintuitive
• Confessional Hooks: Share something personal or vulnerable
• Question Hooks: Ask your audience to think or respond

15 Copy-Paste Hook Examples

1. I almost quit LinkedIn—until this happened.
2. Most people get this part wrong…
3. This one tweak tripled my engagement.
4. Want to know the secret I use to go viral?
5. I failed. And here's what I learned.
6. What’s the most underrated skill in your job?
7. Hot take: experience is overrated.
8. I’ve posted every day for 30 days. Here's what happened.
9. Ever felt invisible on LinkedIn?
10. Let me be honest about something...
11. Here’s the dumbest mistake I made this year.
12. I’ve been keeping this to myself for a while…
13. You probably won’t agree with me, but...
14. This is how I grew from 0 to 10K followers.
15. Can I share something uncomfortable?

How to Format Hooks for Maximum Effect

Make sure your hook is the first line, followed by a line break. Tools like PostFormatter help you preview how your hook will look in-feed.