
How to Boost LinkedIn Engagement with Formatting and Psychology
Wondering why some LinkedIn posts go viral while others fall flat? It's not just what you say, but how you format it—and how you tap into human psychology.
What Makes Users Stop Scrolling?
Attention spans are shrinking. People skim quickly and only stop when something grabs their brain. Format plays a huge role in that first impression.
The Role of Visual Hierarchy
- Bold headings guide the eye
- Italic text emphasizes emotion
- Short paragraphs improve scannability
A wall of text? Scroll. Clean formatting? Read.
Use Psychological Triggers
- Curiosity: Ask a question without immediately answering it
- Relatability: Share human experiences
- FOMO: Hint at insights or results others have benefited from
Real Examples: Before vs After Formatting
Before:
I learned a lot from my first client pitch. I’ll share everything I know here.
After:
I failed my first client pitch.
Here’s what went wrong—and what I do differently now.
Tools to Format Without Friction
Tools like PostFormatter allow you to bold, italicize, and preview LinkedIn posts with zero hassle.
Boost Your Engagement Instantly
Use PostFormatter to apply these engagement-boosting techniques to your next post.
Try Post Formatter